Technology   ad DEPOT comprises of 3 core technologies:   .NET/JAVA BizTalk Web Services  .NET/JAVA   ad DEPOT is designed entirely in .NET and Java.  There is no proprietary legacy application hidden underneath.  .NET is a set of Microsoft software technologies for connecting the worlds of information, people, systems and devices. .NET enables an unprecedented level of software integration through the use of XML Web services: small, discrete, building-block applications that connect to each other - and other, larger applications via the Internet.   ad DEPOT enables you to create and connect to an infinite variety of industry-standard technologies helping to protect your security and safety.  You benefit from the latest web technologies without having to worry about internal connectivity issues, making your business more agile.  It ensures your organisation stays current making your systems easier to integrate, extend and maintain.    Additionally, smart client application software and operating systems enable PCs and other smart computing devices to act on Web services, allowing anywhere, anytime access to information.  Microsoft and others are developing a core set Web services—from authentication to calendaring—that can be combined with other Web services or used directly with smart client applications.   BizTalk   ad DEPOT separates advertising functionality and workflow ensuring that changing business requirements can be accommodated without affecting the core application.  A separate solution for defining, deploying, and managing internal and external business processes enables you to react far more quickly to changing market conditions, government regulations, customer desires, and competitor behavior.   ad DEPOT achieves this through the use of Microsoft BizTalk Server.   Today’s agile companies need to integrate applications, systems, and technologies from a variety of sources. To make this easier, Microsoft delivers best-of-breed integration technology through BizTalk Server and expands the offering with industry accelerators and adapters directly and through partners such as 5 fifteen.  Check with us for a list of available adapters.   You can test and deploy business-to-business exchanges in hours instead of days or weeks. With access to information in real time through ad DEPOT, business users spend less time gathering information and more time acting on it.   Web Services   Constant change.  That is the nature of the publishing market.  Agile publishers are experiencing an explosion of business interactions – both internal and external.  This results in an increased need for dynamic business relationships, which in turn drives the need for flexible, reusable and adaptable software assets.   From a technical standpoint, web services enable:   Easier development, service and upgrade of solutions Reuse of existing, proven assets Reduced dependence on implementation specifics From a business standpoint, web services allow business to:   Concentrate internal development efforts on computing assets that drive revenue Out-source services that provide little business value-add Evolve and change business models and relationships as necessary Reduce costs of internal integration Deliver business functions to a broader set of customers and partners Web Services decouple applications and infrastructure. This decoupling allows a business to quickly compose and deploy solutions based on reusable components from their provider of choice, no matter whether it is internal or external.  Through the use of web services, publishers can maximize their reach to customers, partners, suppliers, and marketplaces, and minimize their costs and time to market.  ad DEPOT is written entirely as a set of web services